Polonsky & Waller

Polonsky & WallerPolonsky & WallerPolonsky & Waller

Polonsky & Waller

Polonsky & WallerPolonsky & WallerPolonsky & Waller
  • Home
  • Student Resources
    • Ch 1 - Introduction
    • Ch. 2 - Choosing a Topic
    • Ch. 3 - Supervisors role
    • Ch. 4 - Groups
    • Ch. 5 - Ethical Issues
    • Ch 6 - Planning
    • Ch. 7 - Literature Review
    • Ch. 8 - Data Gathering
    • Ch. 9 - Qual. Analysis
    • Ch. 10 - Quant. Analysis
    • Ch. 11 Presenting Results
    • Ch 12 - Implications
    • Ch 13 - Report Writing
    • Ch. 14 Oral Presentation
    • Ch.15 Concluding remarks
    • Student Examples
    • Case Materials
  • Instructor Resources
    • Teaching Tips
    • PowerPoint Overheads
    • Chapter and Case Answers
  • Earlier Editions
    • 3rd Edition
    • 1st & 2nd Edition
    • Changes in 4th edition
  • The Authors
    • Michael Jay Polonsky
    • David S. Waller
    • The Authors
  • More
    • Home
    • Student Resources
      • Ch 1 - Introduction
      • Ch. 2 - Choosing a Topic
      • Ch. 3 - Supervisors role
      • Ch. 4 - Groups
      • Ch. 5 - Ethical Issues
      • Ch 6 - Planning
      • Ch. 7 - Literature Review
      • Ch. 8 - Data Gathering
      • Ch. 9 - Qual. Analysis
      • Ch. 10 - Quant. Analysis
      • Ch. 11 Presenting Results
      • Ch 12 - Implications
      • Ch 13 - Report Writing
      • Ch. 14 Oral Presentation
      • Ch.15 Concluding remarks
      • Student Examples
      • Case Materials
    • Instructor Resources
      • Teaching Tips
      • PowerPoint Overheads
      • Chapter and Case Answers
    • Earlier Editions
      • 3rd Edition
      • 1st & 2nd Edition
      • Changes in 4th edition
    • The Authors
      • Michael Jay Polonsky
      • David S. Waller
      • The Authors
  • Home
  • Student Resources
    • Ch 1 - Introduction
    • Ch. 2 - Choosing a Topic
    • Ch. 3 - Supervisors role
    • Ch. 4 - Groups
    • Ch. 5 - Ethical Issues
    • Ch 6 - Planning
    • Ch. 7 - Literature Review
    • Ch. 8 - Data Gathering
    • Ch. 9 - Qual. Analysis
    • Ch. 10 - Quant. Analysis
    • Ch. 11 Presenting Results
    • Ch 12 - Implications
    • Ch 13 - Report Writing
    • Ch. 14 Oral Presentation
    • Ch.15 Concluding remarks
    • Student Examples
    • Case Materials
  • Instructor Resources
    • Teaching Tips
    • PowerPoint Overheads
    • Chapter and Case Answers
  • Earlier Editions
    • 3rd Edition
    • 1st & 2nd Edition
    • Changes in 4th edition
  • The Authors
    • Michael Jay Polonsky
    • David S. Waller
    • The Authors

Downloads for the 1st and 2nd editions

Here are the materials from the first and second editions of the book.

Instructors, please contact us for the answers.

Rick’s Chicken Salad Bar (1st & 2nd edition) (docx)Download
Chapter Questions 2nd edition (doc)Download

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