Polonsky & Waller

Polonsky & WallerPolonsky & WallerPolonsky & Waller

Polonsky & Waller

Polonsky & WallerPolonsky & WallerPolonsky & Waller
  • Home
  • Student Resources
    • Ch 1 - Introduction
    • Ch. 2 - Choosing a Topic
    • Ch. 3 - Supervisors role
    • Ch. 4 - Groups
    • Ch. 5 - Ethical Issues
    • Ch 6 - Planning
    • Ch. 7 - Literature Review
    • Ch. 8 - Data Gathering
    • Ch. 9 - Qual. Analysis
    • Ch. 10 - Quant. Analysis
    • Ch. 11 Presenting Results
    • Ch 12 - Implications
    • Ch 13 - Report Writing
    • Ch. 14 Oral Presentation
    • Ch.15 Concluding remarks
    • Student Examples
    • Case Materials
  • Instructor Resources
    • Teaching Tips
    • PowerPoint Overheads
    • Chapter and Case Answers
  • Earlier Editions
    • 3rd Edition
    • 1st & 2nd Edition
    • Changes in 4th edition
  • The Authors
    • Michael Jay Polonsky
    • David S. Waller
    • The Authors
  • More
    • Home
    • Student Resources
      • Ch 1 - Introduction
      • Ch. 2 - Choosing a Topic
      • Ch. 3 - Supervisors role
      • Ch. 4 - Groups
      • Ch. 5 - Ethical Issues
      • Ch 6 - Planning
      • Ch. 7 - Literature Review
      • Ch. 8 - Data Gathering
      • Ch. 9 - Qual. Analysis
      • Ch. 10 - Quant. Analysis
      • Ch. 11 Presenting Results
      • Ch 12 - Implications
      • Ch 13 - Report Writing
      • Ch. 14 Oral Presentation
      • Ch.15 Concluding remarks
      • Student Examples
      • Case Materials
    • Instructor Resources
      • Teaching Tips
      • PowerPoint Overheads
      • Chapter and Case Answers
    • Earlier Editions
      • 3rd Edition
      • 1st & 2nd Edition
      • Changes in 4th edition
    • The Authors
      • Michael Jay Polonsky
      • David S. Waller
      • The Authors
  • Home
  • Student Resources
  • Instructor Resources
  • Earlier Editions
  • The Authors

Downloads Chapter 10 Quantitative Analysis

See the Excel spread sheet and the SPSS saved file for the items and associated scales. 

Excell file of Drinking Data file (xlsx)Download
Excell file with Fair Trade Survey data (xlsx)Download
Student Video - Data Analysis (mp4)Download
Appendix Factor Analysis Example (pdf)Download

SPSS Data File URL's

Copy URL into browser to acess

Link to SPSS Data files for Fair Trade Case

 https://www.dropbox.com/s/vy2rjniufrida0h/FT%20data%20SPSS.sav?dl=0

Link to SPSS Data file for Drinks Example

https://www.dropbox.com/s/f9ar0avmx6equ5p/Drinks%20example%20SPSS.sav?dl=0

Copyright © 2019 Polonsky & Waller - All Rights Reserved.

Powered by GoDaddy