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  • Home
  • Student Resources
    • Ch 1 - Introduction
    • Ch. 2 - Choosing a Topic
    • Ch. 3 - Supervisors role
    • Ch. 4 - Groups
    • Ch. 5 - Ethical Issues
    • Ch 6 - Planning
    • Ch. 7 - Literature Review
    • Ch. 8 - Data Gathering
    • Ch. 9 - Qual. Analysis
    • Ch. 10 - Quant. Analysis
    • Ch. 11 Presenting Results
    • Ch 12 - Implications
    • Ch 13 - Report Writing
    • Ch. 14 Oral Presentation
    • Ch.15 Concluding remarks
    • Student Examples
    • Case Materials
  • Instructor Resources
    • Teaching Tips
    • PowerPoint Overheads
    • Chapter and Case Answers
  • Earlier Editions
    • 3rd Edition
    • 1st & 2nd Edition
    • Changes in 4th edition
  • The Authors
    • Michael Jay Polonsky
    • David S. Waller
    • The Authors
  • More
    • Home
    • Student Resources
      • Ch 1 - Introduction
      • Ch. 2 - Choosing a Topic
      • Ch. 3 - Supervisors role
      • Ch. 4 - Groups
      • Ch. 5 - Ethical Issues
      • Ch 6 - Planning
      • Ch. 7 - Literature Review
      • Ch. 8 - Data Gathering
      • Ch. 9 - Qual. Analysis
      • Ch. 10 - Quant. Analysis
      • Ch. 11 Presenting Results
      • Ch 12 - Implications
      • Ch 13 - Report Writing
      • Ch. 14 Oral Presentation
      • Ch.15 Concluding remarks
      • Student Examples
      • Case Materials
    • Instructor Resources
      • Teaching Tips
      • PowerPoint Overheads
      • Chapter and Case Answers
    • Earlier Editions
      • 3rd Edition
      • 1st & 2nd Edition
      • Changes in 4th edition
    • The Authors
      • Michael Jay Polonsky
      • David S. Waller
      • The Authors
  • Home
  • Student Resources
    • Ch 1 - Introduction
    • Ch. 2 - Choosing a Topic
    • Ch. 3 - Supervisors role
    • Ch. 4 - Groups
    • Ch. 5 - Ethical Issues
    • Ch 6 - Planning
    • Ch. 7 - Literature Review
    • Ch. 8 - Data Gathering
    • Ch. 9 - Qual. Analysis
    • Ch. 10 - Quant. Analysis
    • Ch. 11 Presenting Results
    • Ch 12 - Implications
    • Ch 13 - Report Writing
    • Ch. 14 Oral Presentation
    • Ch.15 Concluding remarks
    • Student Examples
    • Case Materials
  • Instructor Resources
    • Teaching Tips
    • PowerPoint Overheads
    • Chapter and Case Answers
  • Earlier Editions
    • 3rd Edition
    • 1st & 2nd Edition
    • Changes in 4th edition
  • The Authors
    • Michael Jay Polonsky
    • David S. Waller
    • The Authors

Michael Jay Polonsky

Contact Details

  

Michael Jay Polonsky

Alfred Deakin Professor & Chair in Marketing 

Department of Marketing

Deakin Business School

Deakin University

221 Burwood Highway

Burwood, VIC 3125

Australia

Michael.Polonsky@deakin.edu.au

http://www.deakin.edu.au/about-deakin/people/michael-polonsky

Background

Michael Jay Polonsky is an Alfred Deakin Professor and Chair in Marketing at Deakin University, as well as the co-director of the Center for Sustainable and Responsible Organisations (CSaRO), within the faculty. 


He has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. Before moving to Australia in 1989 he taught in New Zealand, South Africa and the US.  He has taught a range of marketing topics at both the graduate and undergraduate areas.


He received his PhD from the Australian Catholic University in 1999, as well as has Master degrees from Temple University and Rutgers University-Newark. His Undergraduate degree is from Towson State University (now known as Towson University).

Research

His main research interests are in the areas around social, ethical and environmental issues in business. He also researches on issues around services, international marketing, marketing education and business markets. 


In 2010 he was awarded Elsevier Distinguished Marketer award by the Society for Marketing Advances for his 20 years of research into environmental marketing issues. 


Michael has published over 170 journal articles in over 90 different academic journals, as well as has published numerous conference papers and book chapters. He also has co-edited four books on environmental marketing.

Research Links

GoogleScholar: kjDZpwgAAAAJ&hl=en 


ORCID: 0000-0003-2395-1311

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