Polonsky & Waller
Polonsky & Waller
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Student Resources
Ch 1 - Introduction
Ch. 2 - Choosing a Topic
Ch. 3 - Supervisors role
Ch. 4 - Groups
Ch. 5 - Ethical Issues
Ch 6 - Planning
Ch. 7 - Literature Review
Ch. 8 - Data Gathering
Ch. 9 - Qual. Analysis
Ch. 10 - Quant. Analysis
Ch. 11 Presenting Results
Ch 12 - Implications
Ch 13 - Report Writing
Ch. 14 Oral Presentation
Ch.15 Concluding remarks
Student Examples
Case Materials
Instructor Resources
Teaching Tips
PowerPoint Overheads
Chapter and Case Answers
Earlier Editions
3rd Edition
1st & 2nd Edition
Changes in 4th edition
The Authors
Michael Jay Polonsky
David S. Waller
The Authors
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Home
Student Resources
Ch 1 - Introduction
Ch. 2 - Choosing a Topic
Ch. 3 - Supervisors role
Ch. 4 - Groups
Ch. 5 - Ethical Issues
Ch 6 - Planning
Ch. 7 - Literature Review
Ch. 8 - Data Gathering
Ch. 9 - Qual. Analysis
Ch. 10 - Quant. Analysis
Ch. 11 Presenting Results
Ch 12 - Implications
Ch 13 - Report Writing
Ch. 14 Oral Presentation
Ch.15 Concluding remarks
Student Examples
Case Materials
Instructor Resources
Teaching Tips
PowerPoint Overheads
Chapter and Case Answers
Earlier Editions
3rd Edition
1st & 2nd Edition
Changes in 4th edition
The Authors
Michael Jay Polonsky
David S. Waller
The Authors
Home
Student Resources
Instructor Resources
Earlier Editions
The Authors
Chpt 11 - Presenting The Results. Use data files in Chpt 9&1
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